Buzzfeed's problem, for me at least, is that they've acquired negative brand equity. I reject any content that carries their domain. It's actually rather disheartening to hear NPR and PRI whoring out to them, including WNYC's On the Media, an otherwise excellent program.
I was shocked when I got a link to buzz feed from a friend who basically said "I know the URL, but trust me it's good" I did, and surprisingly it was. This wasn't a quiz or some gif set but a well written article on depression or anxiety I believe.
