I don't think Google Keep is anywhere near a competitor of Evernote. Keep is a different class of application. More of a to do list or quick note manager. Whereas evernote is a full blown digital notebook with an extensive feature list. Its like comparing Microsoft One Note to the iPhone notepad.

Right?

Looks more like a Trello competitor to me.

Not really -- I have used both and they address different requirements (at least as of today). But definitely a competition for Evernote.

I don't even think it is much competition for Evernote. They sit on two sides of the same need's spectrum of complexity, the extreme simplicity of Keep and the extreme feature-completeness of Evernote and OneNote. The main competitor of Keep is just Dropbox + some txt file.

I agree. Though my Evernote usage has dipped since I started using Keep. I just need these for a rare plain-text note/list and the Keep App launches effortlessly.

Evernote and OneNote are much more than list taking apps. I think Keep competes more with Apple's Notes than anything else.

I view it as a Pocket competitor.

Looks more like a replacement for simplenot (http://simplenote.com/) to me.

Given the history of Google Reader, everyone using this and expecting stuff to last is probably a moron.