A user on Reddit checked out the exchange rate spread between them and Coinbase and found was about $1. That is about 0.17% at the current prices. An incredible deal by any measure.
>They must dump the coins on the market right away to less volatility risk.
If they had any reasonable volume wouldn't it make more sense to stagger their selling? On a long enough timeline it'd probably even out, especially if they did something more clever than "sell X% every Y minutes"
They may have agreements with private buyers like the SecondMarket Bitcoin trust that would help move a lot of coins w/o moving the market and being exposed to second by second price changes.