It has a handful of Christian church-specific features, such as personal "Testimony", bible verse sharing, attendance tracking, etc. If one were to take those features away, it would work for any close-knit community.

Also, you could then monitor which events people go to, to see which ones lead to the most conversions, then optimise these. I'm really excited by using data to make our Assemblies more effective (though we don't have as clean a metric as baptisms!).