Reminds me of the Yahoo of the early 00's that wanted to be everything for everyone.
If you think about it, the two companies with the largest amounts of credit card #s on file would likely be Amazon, for obvious reasons, and Apple, because of iTunes.
Because using their payment platforms wouldn't involve the friction of having to add that info, those two stand to gain traction very quickly if they enter the space. Apple is rumored to be working on this, and so it's a no brainer for Amazon to do the same. My guess is that Amazon is waiting to see whether iBeacon or NFC end up winning before adding payments to the app.
If you think about it, the two companies with the largest amounts of credit card #s on file would likely be Amazon, for obvious reasons, and Apple, because of iTunes.
Because using their payment platforms wouldn't involve the friction of having to add that info, those two stand to gain traction very quickly if they enter the space. Apple is rumored to be working on this, and so it's a no brainer for Amazon to do the same. My guess is that Amazon is waiting to see whether iBeacon or NFC end up winning before adding payments to the app.