The restaurant might identify a problem - few minutes longer serving time than 10 years ago caused by mobile usage.
Restaurants want to guide people to not use mobile phones less in NYC restaurants.
People use mobiles less = less time spent on serving them and quicker customer rotation.
Restaurant saves up to 5 minutes per customer which equals to higher profit margins.
Campaign is successful, marketing company responsible for it gets paid huge chunk of money as those few minutes in top restaurants is worth gold.
If this is the case you might notice soon in NYC newspapers/NYC food guides articles about culture in restaurants.
I have been doing "shadow marketing" for 7 years and such a strategy seems like a very good way to actually do this. It dosent seem to be effort of just one restaurant.
I am not saying this sound impossible - I am saying this sound extremely stretched - instead of 40 minutes we are talking about probably 5 minutes top unless they are Hard Rock Cafe which is 100% tourist oriented.
Restaurants want to guide people to not use mobile phones less in NYC restaurants.
People use mobiles less = less time spent on serving them and quicker customer rotation.
Restaurant saves up to 5 minutes per customer which equals to higher profit margins.
Campaign is successful, marketing company responsible for it gets paid huge chunk of money as those few minutes in top restaurants is worth gold.
If this is the case you might notice soon in NYC newspapers/NYC food guides articles about culture in restaurants.
I have been doing "shadow marketing" for 7 years and such a strategy seems like a very good way to actually do this. It dosent seem to be effort of just one restaurant.
I am not saying this sound impossible - I am saying this sound extremely stretched - instead of 40 minutes we are talking about probably 5 minutes top unless they are Hard Rock Cafe which is 100% tourist oriented.