Just to be clear, NSLs are largely unregulated by the judiciary and are frequently overbroad in the information they demand, but they aren't arbitrary gag orders.
They can keep you silent about the fact that you got an NSL (and that therefore there's an investigation going on), but not about the content itself.
They can keep you silent about the fact that you got an NSL (and that therefore there's an investigation going on), but not about the content itself.