You can reduce it, and you can try to amplify other motivations. But if you're developing a new drug, why wouldn't you market it to people who can pay you more for it?

You can't save every life - no one is immortal. And in the decision of what care to give to which people, money will always be one factor. This is probably amplified in non-life-threatening situations since personal trainers and nutritional consultants will probably not be covered by collective health plans.