The fact that you seriously say "our website is not the product" shows how utterly misguided you are in your marketing. I am not trying to be mean, this is simple and logical advice.

You make a platform for making websites. Your website is a huge turn-off that reminds everyone of every shitty over designed web brochure / 'experience' they've ever seen. And you think this is just a problem because people are picky.

Amazing.