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What would probably resonate is the 'no tax paid in the UK' argument - that's something that everyone can understand as a negative.


Oh god, you have reminded me of a 'No tax paid' by Google/Amazon/Starbucks scandal last year. [1]

Yes, definitely, the Tax card is enormously effective in UK.

I wish the legacy businesses would rather change themselves, seeing how ineffective they are, instead of spending resources on fighting innovation.

[1] - http://www.bbc.co.uk/news/magazine-20560359




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