I think they want to blow past it -- the Micro team set their pledge goal at $50k, and ended up raising something like 2 million (last I checked).

Their costs might also be particularly low, given that they are printing & laminating the circuits, and (clearly) already have the tech required to do that in place.

I'm part of the team behind this project. Your guess is very much on the money on both counts - we can't deny we'd love to blow past it, and the fab process for many of the components is already set up.

One other factor is that our company, and our partners in this project, really want to get these technologies out in the open for people to use and play around with. There is a lot of innovation happening with Printed Electronics but unfortunately it has mainly been kept within R&D labs and B2B. Developing this project was an investment we were willing to make mostly internally.

Thank you so much for the enthusiasm!

Your comment has persuaded me to donate. (first Kickstarter donation too!)

Thank you so much!

aaaand donation made. Really want to get behind what you guys doing (and you did stroke my ego a little bit)

Thank you! I wasn't trying to be manipulative, I swear.

That would make sense. I couldn't help but feel excited with the LEGO-like construction approach. The video made the tech feel so tangible even to a non-hardware tinkerer.

Definitely agree. Simple building blocks often lead to huge amazing complex things.

I really like what it would do for wearables. If they were interested in cash, they could probably sell all this tech to a SV "wearable tech" company and parcel it out over years for millions/billions.