> Ultimately we shouldn't assume consumers value convergence
Yep, indeed. And the frustrating part is that they choose "easy" over "simple" and end up drowning themselves in "complexity". And they go like "I have so many devices already, and I've already went through the pain of learning to use them, I'm not going to bother to learn the mobile app you talk about too, even if it you say it can replace them all and save me money, it's jut too much for my brain, this I already know, go away!". Big win for the sellers of these devices that are first to get to the market. Amazon will win big with these!
The interesting people is how can we educate consumers to value what we call "convergence", because their current way of thinking hurts both themselves (they end up spending more and being too "overloaded" to be capable to make the best shopping decisions, or the other extreme, having access only to "curated slices of the market" with the same consequences) and to the tech sector as a whole (yeah, more devices mean more innovation at start, but since convergence will happen anyway at a point, all we end up is reinventing wheels and generating tons of needless complexity that we drown ourselves in...).
Yep, indeed. And the frustrating part is that they choose "easy" over "simple" and end up drowning themselves in "complexity". And they go like "I have so many devices already, and I've already went through the pain of learning to use them, I'm not going to bother to learn the mobile app you talk about too, even if it you say it can replace them all and save me money, it's jut too much for my brain, this I already know, go away!". Big win for the sellers of these devices that are first to get to the market. Amazon will win big with these!
The interesting people is how can we educate consumers to value what we call "convergence", because their current way of thinking hurts both themselves (they end up spending more and being too "overloaded" to be capable to make the best shopping decisions, or the other extreme, having access only to "curated slices of the market" with the same consequences) and to the tech sector as a whole (yeah, more devices mean more innovation at start, but since convergence will happen anyway at a point, all we end up is reinventing wheels and generating tons of needless complexity that we drown ourselves in...).
(for a definition of how I use 'simple', 'easy' and 'complex' refer to - http://www.infoq.com/presentations/Simple-Made-Easy it's about programming but I think the metaphors also apply to UI/X)