Why do they have to go big all at once? What other grocery delivery services have even tried that in the past 10 years?
Freshdirect is NYC area and Philly, Peapod has a few markets but they are part of a grocery chain so everything but the last mile is take care of logistics wise. It seems like figuring out how to do it at scale and be competitive is exactly what Amazon is doing. If they can make it almost as cheap but have compelling additional features then it helps them roll it out wider.
Freshdirect is NYC area and Philly, Peapod has a few markets but they are part of a grocery chain so everything but the last mile is take care of logistics wise. It seems like figuring out how to do it at scale and be competitive is exactly what Amazon is doing. If they can make it almost as cheap but have compelling additional features then it helps them roll it out wider.