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> "I think an advantage of having this decoupled from a smartphone is that you don't have to treat it like a smartphone"

Not to mention the credential waltz you'd have to do in a hypothetical app, in a home of more than 1 person/device, but served by 1 amazon fresh on a single amazon account. [1]

Or 1 person/device who travels between multiple places that are each potentially served by their own Amazon Fresh accounts. [2]

It makes much more sense to just strap one of these to the door of the refrigerator/pantry that it stocks.

[1] Entering/maintaining your amazon credentials on N devices, each having potentially-separate amazon credentials for other services. Good luck keeping that straight.

[2] Home, Work, Weekend Non-profit, Dorm, Family Cabin, etc. A college kid with divorced parents would be a nightmare usability scenario.



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