This is such a necessary service. I had a client where we banged our heads against the wall trying to automate this - we basically had to hire someone specifically to put these together every week.
Looks interesting. Fighting with Google API can be a real PITA from my limited experience.
Can you guys help us figure out the kind of stats we should be getting out of FB/Google? Also, would be nice if you can push stats to our graphite server. Is something like this (or maybe webhooks) possible?
I'm curious what the demand for these kinds of things are in the ad industry. I'm working on a major external reporting intake system/management/analysis platform for the publisher I work for that involves parsing reports/accessing APIs and aggregating the information into one place.
The big players (optimizers) seem to be doing about the same thing, but with their own value added features. I've literally seen no open source or independent platform do this though, and I'm not interested in paying for a vendor locked in solution. I've started working on a project on my own that does this, but I'm not really motivated by it because I don't know enough about the industry to see if its a problem for other publishers.
There is demand for this. However any reasonably large site is using way more than just these ad networks to power these sites. They would want to hook into several of the bigger ad exchanges (who in turn hook into hundreds of ad servers, networks, DSPs, etc) to get their data.
Thanks for your comments. I would love to hear more about what you think of the space ryen - if you have a chance, can you please email me at victor@datanitro.com?
In all honesty, I don't see who would use a service like this apart from very small time advertisers, but It'd be interesting in knowing how you piece together the reports, is it automated?
No, only what's needed to update their model. We also don't use the data in any way other than to send updates - we don't even store it on our servers.
