It was one of the things I hated about Go! I am entirely comfortable with the POSIX-style %Y, %m, etc. formatting and having to learn Go's silly way to do it annoyed me no end. The documentation should be much more explicit about what the "reference time" thing means for someone used to strftime. http://golang.org/pkg/time/#Time.Format
It took me an unreasonably long time to figure out how that time parsing works. The explanation is not particularly clear. That said, once you understand the format, it is very easy to use.
> For more information about the formats and the definition of the reference time, see the documentation for ANSIC and the other constants defined by this package.
I just didn't "get it" as I had no idea what it meant by a reference time. Normally a time is formatted like %Y-%m-%d and so on, these examples look nothing like that so I had no idea that 2006 is how they spell %Y, 01 is %m, 02 is %d, etc. If you have grown up with strptime and friends, the Go version and documentation makes literally no sense. Then it suddenly clicks ("ah! they do that?!") and it is perfectly obvious.