It would be interesting to analyse past articles about IBM and Microsoft and check at what point of the cycle, now with Google, we are.

Also, one must realize that there is no such thing as search market, as well as there is no such market as restaurant's market. There is only market of finding answers, or buying food and social status.

Thus, to get a new Google we have to wait for a paradigm shift. Computers enabled IBM; personal computers enabled Microsoft; Internet enabled Google, etc.