Dude, I'm obviously speaking hyperbolically, i.e. rhetorically. Relative to any big city with cosmopolitan aspirations, it is a hick town. The number of coworkers I had there who owned rifles and hunted, who drove pickup trucks, who brewed their own beer, who had difficulty with non-Americanized ethnic food puts it a lot closer to a small town than to cities like San Francisco, Chicago or New York.