I 100% agree here but it can be expanded further. It's not just about products. A business simply fulfils needs in return for more than the cost to fulfil those needs.
A business can be a service, where I or someone I employ can fulfil a specific need using a set of skills.
A business can be in renting, where I can rent an object for a pre-determined amount of time for a fixed cost at regular intervals over a certain time period.
There are many more ways to fulfil specific needs and these can be and often are combined in several ways. For example, offers of travel insurance and such during the check out process of purchasing a plane ticket.
LawnStart could even offer a range of lawn/garden care products to his customers, if they are so inclined on top of his general service, such as products which improve the growth/health of lawns which may need to be applied more regularly than Steve is able. Of course, this is only to illustrate combination of service and product (I think the people paying him to care for their lawns means they wouldn't be so interested in lawn care products).
A business can be a service, where I or someone I employ can fulfil a specific need using a set of skills.
A business can be in renting, where I can rent an object for a pre-determined amount of time for a fixed cost at regular intervals over a certain time period.
There are many more ways to fulfil specific needs and these can be and often are combined in several ways. For example, offers of travel insurance and such during the check out process of purchasing a plane ticket.
LawnStart could even offer a range of lawn/garden care products to his customers, if they are so inclined on top of his general service, such as products which improve the growth/health of lawns which may need to be applied more regularly than Steve is able. Of course, this is only to illustrate combination of service and product (I think the people paying him to care for their lawns means they wouldn't be so interested in lawn care products).