While I assume this is really the intent of posting this - I did end up going to the main site. I'm missing how this is disruptive in any way. Maybe I'm totally not getting it.
It is a different way of doing business in the industry. For a typical lawn care company you:
1) Call to schedule a consultation
2) Person comes out, looks at your yard, gives you a list of options and schedules.
3)You select the options, the person performs the "giving of the quote" ceremony
4)You choose whether to accept the quote, possibly negotiating further.
It's labor intensive on both sides. Lawn care companies don't emphasize individual residential customers. They want commercial contracts. The ones servicing individuals are generally one man operations, new the the business, or just use them to fill in time between commercial contracts.
Which isn't to say that any given lawn care service is not viable, but the whole "we're doing it differently" would indicate something more than, you know, setting it up online.
That's just me and I'm a cynic. But I feel like if you're going to take a stab at a paradigm shift in an industry, you should aim higher than this.
Keep in mind, this is precisely how I found and set up my lawn service, which is just two guys. :shrug:
[ And do keep in mind that I realize that self-promotion requires a healthy dose of hyperbole, but save it for the customers, not your peers ;) ]
