I can't imagine it needs to be; they just need people to watch the video and sha... | Hacker News

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		visakanv on Feb 11, 2014 \| parent \| context \| favorite \| on: Sony sells its waterproof mp3 player inside a bott... I can't imagine it needs to be; they just need people to watch the video and share the headlines on major news sites, Reddit, HN, etc. Suddenly the idea of Sony's waterproof walkman is in everybody's minds, almost free of charge. Most people will probably buy it online or from their favourite retail store.

andygates on Feb 12, 2014 [–]

After a bunch of "sports players" which are not as waterproof as I'd like, the marketing is working on me. Disappointment is the norm in this niche.

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