They're trying to build an end-user computing portfolio. Citrix has a pretty good story with Xenprise.
MDM is a crowded space without alot of differentiation, and the big players are all moving in to soak up market leaders. Citrix bought Zenprise last year. IBM bought MaaS360 a few months ago. I'm sure MobileIron is next.
From my point of view MDM is more and more getting legacy and most corporations have already chosen a MDM platform, MobileIron has to hurry to find a vendor who is late to this market - like Microsoft maybe?
MDM is a crowded space without alot of differentiation, and the big players are all moving in to soak up market leaders. Citrix bought Zenprise last year. IBM bought MaaS360 a few months ago. I'm sure MobileIron is next.