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Considering the stock went up 150% would say so, from a PR point of view, definitely not.


At least as of July 2013, the appreciation in the stock price was due to the increase in the value of Alibaba and Yahoo Japan.

"But Yahoo’s turnaround remains very much a work in progress. Although Yahoo’s stock price has soared by a whopping 73% since Mayer become CEO, that gain is almost entirely attributable to investments the company has in two Asian companies, the Chinese e-commerce giant Alibaba and Yahoo Japan. Yahoo’s core advertising business remains sluggish amid intense competition from rival Internet giants like Google and Facebook."

http://business.time.com/2013/07/16/yahoo-ceo-marissa-mayers...


Besides, stock price isn't a good measure of de Castro's performance. Advertising revenue is better. Over the past year, Yahoo!'s advertising revenue has declined while its competitors' have grown. Facebook took the #2 spot in US digital advertising revenues (Google is #1) from Yahoo! last year.

If Yahoo!'s advertising revenue had grown increased at the same rate as, say Google's (up 15% over the past year), revenue would have been ~$600m higher.

It's interesting that de Castro started out at McKinsey. The book 'Dangerous Company' portrays McKinsey consultants as Powerpoint jockeys who are great at formulating high-level strategy but not so good at actually running businesses.

Perhaps de Castro benefited from a rising tide at Google but lacked the turnaround skills required at Yahoo!


Heh. I bet his Powerpoint slides are impeccable.




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