Ironically, the market seems to be not optimizing for optimal net revenue (income minus costs, where here you're minimizing costs), but for control. This is partly because of the control freak nature of these companies, partly because the government demands it, but also, again ironically, because of long term thinking: if these companies can lock people out and control them, that helps to guarantee future profits. The free market can sometimes be a cruel bitch bent on the end-user's oppression.
Sounds more like the market is stuck at a local profit maximum instead of a global profit maximum. As in, they think they are making as much profit as they can, but in reality if they invested more into something that's not directly consumer facing they'd be end up making more money in the long run. Except this long term thinking is less appealing than the status quo so they just stick with what they know.
