I could almost kind of justify it if the selection were better (especially since they also deliver from local businesses and offer Amazon.com items), but everything I tried to buy today was either completely unavailable (cat litter and chicken sausage), or only available next day (super fancy chicken sausage from some local meat market that I could just go and get myself today in 10 minutes), and I couldn't purchase an order under $35 even if I wanted to pay more on top of the still inflated prices. Amazon also offered up breastmilk storage bags when I tried searching for gallon milk. Iiiinnnnteresting.
I really wanted an alternative to Instacart and Google Shopping Express especially for the random Amazon items I'd want to throw in and a little more competition (really missing Trader Joes delivery), but I'm pretty disappointed so far. I was in Seattle this past weekend and I was super pumped to try it just to buy a water kettle for my hotel room and going all "I wish this were in SF!" but I can't actually find anything that I want to buy at home that would come faster/better than regular Prime shipping or competing services.
I ended up ordering from Instacart with almost everything I wanted instead because I was so frustrated (and I would walk to the local market but I'm sick). Easily would have been willing to migrate my grocery shopping to any service but they're all kind of shitty so :(
They don't seem to be offering a very good argument for why the service is worth the cost IMO.