>For the growing Cicada community, it was explosive — proof this wasn’t merely some clever neckbeard in a basement winding people up, but actually a global organization of talented people. But who? Speculation had been rife since the image first appeared. Some thought Cicada might merely be a PR stunt; a particularly labyrinthine Alternate Reality Game (ARG) built by a corporation to ultimately, and disappointingly, promote a new movie or car...Microsoft, for example, had enjoyed huge success with their critically acclaimed I Love Bees ARG campaign.
Sounds an awful lot like an ARG to me. While coordinating an ARG, a marketing firm never struggles to look like "a global organization."
I didn't do much detective work on I Love Bees, but somehow one of my friends was paying attention when dozens of GPS coordinates were released. One of them was clearly pointing to the student center at NCSU. We were freshman living on campus (2004-2005) and we simply walked there at the prescribed time. There were two other guys standing there next to the payphones:
"Watcha doing?"
"Oh, just waiting on a phone call."
We all laughed. My friend answered one of the phones and had to answer some trivia question about the ILB backstory. It was quite surreal. Again, my pattern matching indicates a PR stunt more than a recruiting tool (there seems way too much fluff for that), but who knows.
Sounds an awful lot like an ARG to me. While coordinating an ARG, a marketing firm never struggles to look like "a global organization."
I didn't do much detective work on I Love Bees, but somehow one of my friends was paying attention when dozens of GPS coordinates were released. One of them was clearly pointing to the student center at NCSU. We were freshman living on campus (2004-2005) and we simply walked there at the prescribed time. There were two other guys standing there next to the payphones:
"Watcha doing?"
"Oh, just waiting on a phone call."
We all laughed. My friend answered one of the phones and had to answer some trivia question about the ILB backstory. It was quite surreal. Again, my pattern matching indicates a PR stunt more than a recruiting tool (there seems way too much fluff for that), but who knows.