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And, relevantly to YCombinator, a big missed opportunity for Justin.tv :-/


I'm curious what differences there are between the services that would make Facebook pick Ustream over Justin.tv. Was it something in function? Aesthetic? (Ustream's front page admittedly looks a lot sexier.)


Ustream has a much stronger brand name than Justin.TV. One sounds like a youtube streaming site, the other sounds like one guy's TV show.


But Facebook doesn't care, because their brand overrides everything else. Name doesn't matter during a collaboration of this size.


Facebook definitely has more stature, but I'd say the opposite of your comment holds true. The larger companies are scrutinized more and have a higher standard of quality to uphold. Larger companies choose the best possible and the most professional partners. If things go wrong, the bigger company suffers more when it comes to "brand".




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