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Don't be silly. When he said he spend a lot on advertising he didn't mean that put up a superbowl ad. He probably spend it on Google Adwords for people who where searching for related terms.



"people who where searching for related terms"

I think that would be a strange thing to search for, and I'm not sure it would be a profitable demographic.

Sometimes the problem is not just "do people search for something" but who are those people doing those searches?


Being on this page was his best advertising--ironic?




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