3% of the UK population = ~3m potential customers or detractors, so yes.

dave5104 · on Oct 9, 2013

Even so... only about 3% decided to answer with underwear. I imagine it may have crossed an even larger percentage of user's minds, but they didn't want to answer with that.

steven2012 · on Oct 10, 2013

3% of the UK population does not translate into 3M potential customers for their particular product, which appears to be some sort of Big Data service. It might translate into 1 or 2 customers out of those UK businesses that might actually need their services.