From a UK perspective, the problem is that "pants" can be used to say something is rubbish, or similar. We might say "that new Yahoo Mail design is a load of pants". With the Wii example, there is not the same sort of common use in any country I know of. (Maybe there is, but I don't know)
So, OK, it is amusing and probably memorable, but as I Brit I would have tell them that they don't want a bunch of Brits saying their product is a load of pants.
So, anything else, and it might be slightly clever marketing, but in this specific, I'd put my sensible head on and say they should avoid it.
So, OK, it is amusing and probably memorable, but as I Brit I would have tell them that they don't want a bunch of Brits saying their product is a load of pants.
So, anything else, and it might be slightly clever marketing, but in this specific, I'd put my sensible head on and say they should avoid it.