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According to the developer's blog, the site went live in December '08 and took about two weeks to build.

http://www.twobitoperation.com/blog/2008/12/23/announcing-pi...



Yeah, we initially built it a few months ago to solve a need we had internally. Didn't see any easy way to do simple A/B testing so we decided to build it since we figured it might be useful to other people too. Haven't done much marketing for it yet, but glad to hear there's interest for it. Some awesome feedback here too.




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