On most days start-up programmers think about carving out a solution for a large enough serviceable, available, market. Time to market matters. Mark it as an open issue and move on. Etc. On other days, programmers are advised that it is culturally insensitive to leave anyone behind. People are mock-scolded that if they don't allocate their efforts to the 0.01% subset of their name system, they are bad people, whatever start-up dream they had.

BTW, my family used the Scandinavian "-sen" system of naming, until the government told everyone they had to stop, that heritable names made tracking easier. I'm one of the thousands/millions of people worldwide locked in as "son of Jens."