It's only non-deliberate while you are ignorant of their problem. As soon as you are, it becomes part of your equation, and you're liable for underestimating its importance.
Where's that quote about lack of empathy masquerading as "brutal honesty/pragmatism/anti-PC-ness"...
Where's that quote about lack of empathy masquerading as "brutal honesty/pragmatism/anti-PC-ness"...