Awww... they missed a great opportunity for fun gimmicks, like putting people in different Doctor costumes facing away from the car at street level, maybe running towards some unknown fate? (Or a chip shop)

If you back up a step, you see a woman looking at the box, wondering wtf it's doing there :) And if you zoom out and re-position the man up the street and drive back down, it's a completely different set of images! Weird