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Do you have something that isn't quite as deep technically as the slides you linked to but still explain the math behind a/b testing? Statistics were never my strong side.

Also where did you learn all this A/B testing stuff? I have never heard of it before I started reading^H^H^H^H^H^H^H^H stalking you.



Like most things, I learned the first 10% by reading on the Internet (A/B testing is very much not the new hotness that was just discovered by software companies in 2008) and the next 90% by throwing stuff at the wall and taking notes on what sort of stuff tended to stick.




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