I would suggest a much more clever way to virility; Help me actually MAKE something I WANT to share...
How about a tutorial on how to build an utterly awesome [document] thaat I just must share!
An invite, a how-to, op-ed...something!!
This is actually pretty clever.
Bret and Team...not to be presumptuous to offer you guys advice, but I think this could be very useful.
Picture this....the way make/consume documents has changed drastically since Word was initially created.
There could be a VERY powerful viral loop in here somewhere, but I don't think it is on the surface.
If you guys built it into the document type being created, e.g. you made some nifty tools that allow me to make 'wedding/party invites' from scratch (with some sexy templates or features that add significant value to the creation of an invite) - then you add the address book/viral element built into that process, once it is done - it makes total sense.
Once they create an invite, they want to share it.
The same is likely true for other document types - e.g. Resumes, Basic Flyers (say for Yard Sales, etc.), article that needs to be proof-read before submitting (like an op-ed), a school paper, certain legal documents, etc.
So, I guess what I am saying is....if you take a step back and think about different document types that people might want to create. Then you build tools to make the creation of each of those documents easier, than say using Photoshop, Word or Google Docs - then you build in the viral loop into the appropriate document types that make sense for you to share it.
This is actually pretty clever.
Bret and Team...not to be presumptuous to offer you guys advice, but I think this could be very useful.
Picture this....the way make/consume documents has changed drastically since Word was initially created.
There could be a VERY powerful viral loop in here somewhere, but I don't think it is on the surface.
If you guys built it into the document type being created, e.g. you made some nifty tools that allow me to make 'wedding/party invites' from scratch (with some sexy templates or features that add significant value to the creation of an invite) - then you add the address book/viral element built into that process, once it is done - it makes total sense.
Once they create an invite, they want to share it.
The same is likely true for other document types - e.g. Resumes, Basic Flyers (say for Yard Sales, etc.), article that needs to be proof-read before submitting (like an op-ed), a school paper, certain legal documents, etc.
So, I guess what I am saying is....if you take a step back and think about different document types that people might want to create. Then you build tools to make the creation of each of those documents easier, than say using Photoshop, Word or Google Docs - then you build in the viral loop into the appropriate document types that make sense for you to share it.
I think THAT would be revolutionary.