Note I did state "conflicts of interest aside". Something search related while at Google or accounting related while at Intuit would clearly fall in that category. A new pet food would not.
Sure, I just thought the suggestion that you don't even need to disclose it, while true in theory, can be risky.
My original post wasnt intended as criticism, it really just trying to provide commentary that while Canada doesn't have the full protections of Cali, the typical contract only assigns specific areas relate to your work.
Also, related, non-competes in Ontario at least are largely unenforceable.