Okay, who are you and why all of a sudden are you popping up in news aggregators like Techmeme?

Sorry if I missed out on some new (or old...I have no idea) thing here, but I've never heard of you nor your site. Is this suppose to be some alternate blog/identity for some other semi-famous tech writer or something?

Again, I apologize for not being hip or "with it" in regards to who you are. But you tend to obscure who you are on both your site and twitter feed. Why?