A marketing stunt that involves severely damaging a law-firm's reputation?
They could've had anyone leak the info, it doesn't make sense to implicate their law-firm with it. If the publisher did actually set this up, and that law-firm ever finds out it was orchestrated, the publisher is going to be in huge trouble.
> He says he deliberately released the Bachman novels with as little marketing presence as possible and did his best to "load the dice against" Bachman. King concludes that he has yet to find an answer to the "talent versus luck" question, as he felt that he was outed as Bachman too early to know.
Yes, I think that after a huge success (such as Harry Potter), artists are under tremendous pressure to release something greater or at least equivalent. The same is true for startups btw.
Anyway, if you want to believe what marketers want you to believe, that's fine with me, I won't downvote you for that.
This is either marketing or fear of public reception of her non-Potter book (imagine the pressure she must have). Either way, this is crap.