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Instead we should try thinking of them as pairs of what you're going to build, plus the unscalable thing(s) you're going to do initially to get the company going.

This is probably the most important thing a new entrepreneur needs to realize. Envisioning a world where everybody is using your product isn't enough. You need to figure out how to get to that world from this one, and that is where many entrepreneurs don't have a strategy, and subsequently fail.



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