Microsoft was releasing a new console, with unimpressive hardware, focused on TV and family over games, at a higher price point.
Announcing a crazy DRM plan was a fantastic PR move. If people liked it, they can just go ahead with it. If they didn't, they end up burning lots of press time talking about something on their terms, instead of focusing on what Sony wants you to think about the actual hardware
No PS4 or XB1 units have been shipped. Except now, Sony has less time to make the real arguments against the XB, and already people can just accuse others of "complaining about everything on the Internet". MS wins points by "making a major change in response to consumers". More than if they had taken this position from the beginning.
A bit risky, but it'll pay off fantastically for MS.
Announcing a crazy DRM plan was a fantastic PR move. If people liked it, they can just go ahead with it. If they didn't, they end up burning lots of press time talking about something on their terms, instead of focusing on what Sony wants you to think about the actual hardware
No PS4 or XB1 units have been shipped. Except now, Sony has less time to make the real arguments against the XB, and already people can just accuse others of "complaining about everything on the Internet". MS wins points by "making a major change in response to consumers". More than if they had taken this position from the beginning.
A bit risky, but it'll pay off fantastically for MS.