Agreed. This looks like a lot of fun. My company (a traditional swag distributor) is working on an ecommerce site at SwagExpert.com. It's being built using real-time data on almost a million products (including apparel) that comes from an industry provider's API.
I like how this not only provides the product data but a mechanism for manufacturing and fulfillment as well. Very clever.
Good to see you here, Frank. We met a few months ago at SXSW and I rock the shirt you gave me regularly.