Not knocking this article at all, but my minor gripe is with the title.
The original "Modest Proposal" was a satirical article suggesting the Irish eat their children. If this essay is actually following that style, then it's far too subtle for my radar.
I plead guilty to being too clever by half. Playing off the Swift original, but using the word "modest" quite literally, not with irony. This is a modest proposal for an Apple TV...
But... there's no word play, there. You're just using the actual meaning. I was confused by the title, because I started the essay expecting satire, and then I had to context switch when I realized there was none.
The original "Modest Proposal" was a satirical article suggesting the Irish eat their children. If this essay is actually following that style, then it's far too subtle for my radar.