As a student, I still feel like their subscription model needs work. $20 a month is too much for a single application, especially when it requires a year-long commitment. $30 for the academic subscription is a good deal because it includes everything, but I only use a few of the programs. Again, this option requires a year-long commitment.
For an educational license, I'd gladly pay $10 for Photoshop. For a commercial license, I'd pay $20, but only if I could cancel at any time.
It does, but before the subscription program, I wouldn't be surprised if 98% of users had pirated copies.
The subscription fees are much more reasonable, but I'd be astonished if the rate of piracy has changed more than a few percentage points.
I wonder if lowering the price to something around $9.99 or $14.99 and dropping the annual contract would grow the user base enough to increase overall revenue.
For an educational license, I'd gladly pay $10 for Photoshop. For a commercial license, I'd pay $20, but only if I could cancel at any time.