Could this mean that Facebook is positioning itself as the AWS (in a very metaphoric sense) for mobile and expanding opportunities for the Facebook kapp ecosystem?
I understand that this is a new revenue stream for the company but I've never really seen the Facebook apps platform spawn "fully-fledged" apps other than those that boasted some form of basic Facebook integration. On the desktop at least, a Facebook app has always existed as a second-class citizen, being on a separate page that is segregated from the rest of the Facebook experience. Of course, you can argue that News Feed integration is one way to mitigate that, but from what I've seen, such integration is sparse and jarring - serving as an ad for the application that people on Facebook see.
I understand that this is a new revenue stream for the company but I've never really seen the Facebook apps platform spawn "fully-fledged" apps other than those that boasted some form of basic Facebook integration. On the desktop at least, a Facebook app has always existed as a second-class citizen, being on a separate page that is segregated from the rest of the Facebook experience. Of course, you can argue that News Feed integration is one way to mitigate that, but from what I've seen, such integration is sparse and jarring - serving as an ad for the application that people on Facebook see.