Oliver, to me the post reads as "we've launched with lots of PR but failed to get the traction we were hoping for, so don't bother with PR". It borders on blaming the press for lack of market fit.
I'm not saying the world doesn't need a social network for families or a social network for pets or whatever. I'm just saying I wouldn't use one, and the people I know wouldn't use one, but I'm sure you've done your research and there very well may be people that will. I sincerely wish you best of luck with it. But if I were you I'd be listening to negative feedback just as much as to positive feedback.
Frankly I'm just trying to help. I think EveryMe is a really nicely done app, and I love the fact that you had the balls to do a big launch and get everyone hyped up about the product. Launches are supposed to be big bets with high risk and potentially high reward. I wouldn't want that to disappear. Just because a product didn't resonate with consumers as much as you hoped it would, it doesn't mean the idea of a big launch is bad. I wouldn't want Apple to just release products without "launching" them. Facebook is a counter example, but I think they would have succeeded if they had a big launch as well, their product just didn't need it.
Personally I prefer the idea of EveryMe over Origami, so a bit sad to see you change direction because the launch didn't go as planned. I think there are a lot of iterative things you could still try with EveryMe (eg automatic location based groups). Will be interesting to see what you can do in Origami that you can't already do in EveryMe.
I'm not saying the world doesn't need a social network for families or a social network for pets or whatever. I'm just saying I wouldn't use one, and the people I know wouldn't use one, but I'm sure you've done your research and there very well may be people that will. I sincerely wish you best of luck with it. But if I were you I'd be listening to negative feedback just as much as to positive feedback.
Frankly I'm just trying to help. I think EveryMe is a really nicely done app, and I love the fact that you had the balls to do a big launch and get everyone hyped up about the product. Launches are supposed to be big bets with high risk and potentially high reward. I wouldn't want that to disappear. Just because a product didn't resonate with consumers as much as you hoped it would, it doesn't mean the idea of a big launch is bad. I wouldn't want Apple to just release products without "launching" them. Facebook is a counter example, but I think they would have succeeded if they had a big launch as well, their product just didn't need it.
Personally I prefer the idea of EveryMe over Origami, so a bit sad to see you change direction because the launch didn't go as planned. I think there are a lot of iterative things you could still try with EveryMe (eg automatic location based groups). Will be interesting to see what you can do in Origami that you can't already do in EveryMe.