If these ads intended audience were grown-up, corporate they could have featured business trip and family time, but these ads targets a different demographics altogether.
These ads depicts turning boring into fun, features interruptions every few seconds, showing people unhappy with life looking for a way to escape it and wanting to be entertained. In the center is the phone.
Now what demographics has a short attention span, a low tolerance for boring, is unhappy with life because it sucks and constantly want to stimulated ?
So facebook is targeting teenagers as loosely the 10-25, to the surprise of OP who's an investor, it actually makes a lot of sense.
Teenagers are going mobile, sometimes mobile only at an unmatched rate and they are the major driving force of any so called "social networking website", as demonstrated with pretty much every of those websites in history. I believe it is a known fact that facebook was losing users from this vital demographics and mostly due to a shift of usage towards mobile.
The unexpected part in these ads is that they seem to be truthfully honest, to me the ads shows facebook home as disruptive, obnoxious and unwelcomed constant feed void of interesting content pushing people towards not living in the moment which pretty much sums up facebook IMHO.
These ads depicts turning boring into fun, features interruptions every few seconds, showing people unhappy with life looking for a way to escape it and wanting to be entertained. In the center is the phone.
Now what demographics has a short attention span, a low tolerance for boring, is unhappy with life because it sucks and constantly want to stimulated ?
So facebook is targeting teenagers as loosely the 10-25, to the surprise of OP who's an investor, it actually makes a lot of sense.
Teenagers are going mobile, sometimes mobile only at an unmatched rate and they are the major driving force of any so called "social networking website", as demonstrated with pretty much every of those websites in history. I believe it is a known fact that facebook was losing users from this vital demographics and mostly due to a shift of usage towards mobile.
The unexpected part in these ads is that they seem to be truthfully honest, to me the ads shows facebook home as disruptive, obnoxious and unwelcomed constant feed void of interesting content pushing people towards not living in the moment which pretty much sums up facebook IMHO.