So there is an interesting "issue" with Facebook which is that Facebook has so many users that when even a very small fraction of them thinks Facebook should be something that Facebook isn't trying to be, its a lot of people disconnected from the "vision".
The issue is in quotes because for some this is a non-problem, these people don't get it and they will eventually move on. For others it is a huge problem because they see a potential product that they would like, and Facebook has some or most of the pieces, but it never completes the picture.
One has to assume that because a television spot requires review and approval and then insertion approval that it represents closely what the folks managing the vision of what Facebook home should be. And from these commercials they are selling a way to "hang out" with the people you really care about when you are hanging out with people you are near and perhaps care less about.
As with real relationships you bring your complexes to them, not the other way around.
That "issue" is something I've been trying to put into words for a while now and you did it very very well. I think that absolutely describes the dynamics between Facebook and the reaction of subsets of users every time the company releases a new product.
I think people don't always realize the scale of Facebook's user base. With one billion people if 99% approve of a change you've still upset 10 million people - 90% 100 million.
And the approval rating is probably much lower than that.
The issue is in quotes because for some this is a non-problem, these people don't get it and they will eventually move on. For others it is a huge problem because they see a potential product that they would like, and Facebook has some or most of the pieces, but it never completes the picture.
One has to assume that because a television spot requires review and approval and then insertion approval that it represents closely what the folks managing the vision of what Facebook home should be. And from these commercials they are selling a way to "hang out" with the people you really care about when you are hanging out with people you are near and perhaps care less about.
As with real relationships you bring your complexes to them, not the other way around.