> So one day Jeff Bezos issued a mandate. He's doing that all the time, of course, and people scramble like ants being pounded with a rubber mallet whenever it happens. But on one occasion -- back around 2002 I think, plus or minus a year -- he issued a mandate that was so out there, so huge and eye-bulgingly ponderous, that it made all of his other mandates look like unsolicited peer bonuses...
Amazon's is based on an assumption that one day it will start to take profits, and big ones at that. Expanding into a service sector where it could have large profit margins (selling eBooks is another area) is integral to that.
https://plus.google.com/112678702228711889851/posts/eVeouesv...