I cannot agree with this. Smaller ad networks currently have some advantages:
- Google takes a huge (also: normally not published/known - it was 69% the last time I saw a number, but they can adjust it as they like) chunk of the ad revenue, so advertising on the Google network will be very expensive in comparison
- Google has no/terrible customer service (e.g. you can get banned for their apparent misinterpretation of EMEA trademark laws, by using "iphone" in your ads that point to your page where iPhones are sold - good luck getting unbanned again)
The biggest problem is currently the market share of alternatives (including Bing e.g. in Europe) - and the fact that DDG does not have any ads.
- Google takes a huge (also: normally not published/known - it was 69% the last time I saw a number, but they can adjust it as they like) chunk of the ad revenue, so advertising on the Google network will be very expensive in comparison
- Google has no/terrible customer service (e.g. you can get banned for their apparent misinterpretation of EMEA trademark laws, by using "iphone" in your ads that point to your page where iPhones are sold - good luck getting unbanned again)
The biggest problem is currently the market share of alternatives (including Bing e.g. in Europe) - and the fact that DDG does not have any ads.